Raz ChorevTHE FINE LINE BETWEEN ADVERTISING AND PROPAGANDAThe Great Hack is one of the most disturbing movies I’ve ever watched. I hope this is not a representation of the society we live in now…Aug 28, 2019Aug 28, 2019
Raz ChorevWhy don’t we like marketers?February 2019 marks 3 years since I launched Orange Sky. In the past 3 years, most of the conversations I’ve had with colleagues, clients…Jan 18, 2019Jan 18, 2019
Raz ChorevLet’s help farmers… For real!The farmers in this country are in a real crisis situation. Let’s make it clearer — they are in deep SHIT! Years of drought and financial…Nov 2, 2018Nov 2, 2018
Raz ChorevAre you an industry Champion, or a market player?In over a decade of consulting, I’ve learned to take nothing for granted. I don’t assume as much as I used to, and I try my best to listen…Jul 12, 2018Jul 12, 2018
Raz ChorevBeing ahead of the curve. Rant.This is not one of my typical blog posts. This is a rant, pure and simple. I write this just to get it off my chest, and feel a little…Aug 16, 2017Aug 16, 2017
Raz ChorevWelcome to the Boardroom10 years ago I had a brilliant idea. I’ve decided to launch a start-up! At that time, I had a full-time comfortable job, but the idea of…Mar 26, 2017Mar 26, 2017
Raz ChorevMarketing is too important to leave to the marketersThe resurgence of the marketing professionDec 30, 2016Dec 30, 2016
Raz ChorevThe introvert’s guide to networkingIt’s not what you know, it’s who you know. In any business environment, one of the keys to success is having a well-established network…Nov 9, 20161Nov 9, 20161
Raz ChorevHow to choose — In-house or outsource?In our industry, when a client decides to replace their agency with internal resources, it seems like a major loss to agency-land, and in…Nov 9, 2016Nov 9, 2016